BRIEF

Digitopia is a consultancy firm focused on digital transformation. The methodologies and products they bring light to their darkness on the companies, simplify complexity, quantify their business impact. Digitopia is headquartered in London and serves on a global scale. Instead of the coldness of technology, the company decided to adopt a future-oriented, dynamic and social brand language.

SOLUTION

While creating the brand identity, we aimed for balance by bringing together contrasting definitions such as young and corporate, technological and humanistic, futuristic and contemporary. We incorporated the dynamic form of the logo into the design in pink and lilac colours. We made underwater creatures and friendly people a part of the brand identity. We prepared a website, sustainable templates, reports, and data visualizations. Our paths with Digitopia crossed in 2019 with presentation designs. We evolved the brand identity to 2.0 during the pandemic. We moved on to revolution with the code name “Digitopia 3.0” with their new marketing strategy. Our cooperation continues as their design partner.