‘Accidentally Istanbul’ is a Baht. team project we prepared to point out the importance of the brief.

 

“If there was a logo project for a city’s districts, but no brief was given… And if the designers had no clue of these locations, what kind of designs would they come up with?”

 

We evaluated this question specifically in Istanbul and transformed the names into logos with their most literal meanings. Although the results are aesthetic and entertaining, how much they represent these districts/neighbourhoods is open for debate. As always, the right brief is essential for accurate and qualified results.