Problem
Virasoft is a software company working in the field of digital pathology. It facilitates the diagnosis of pathologic cases with artificial intelligence. Virasoft also has products about laboratory workflow, easy consultation and training. At the beginning of 2020, Virasoft revised its targeting to the American market after the investment it received.
Both the brand identity and contents of Virasoft had to be restructured. A modern, technological and inclusive brand identity that is suitable for Virasoft's innovative services was needed.
Solution
As the Baht team, we renewed the brand identity of Virasoft. We built an inclusive design language based on innovative values. In this context, we prepared images and illustrations for their services. In addition, we designed the website, presentations and marketing materials in line with their new set of goals.
We also prepared the UI designs of the Virapis product, the workflow software of Virasoft. We designed the software to be more functional and user-friendly, that is used by technicians, secretaries and doctors in pathology laboratories.
